Press Release - March 29, 2004

Erica Ehm Hosts Rogers Television London’s New Parenting Series

[ Monday, March 29, 2004 – LONDON] Baby’s first year…a time of discovery for both babies and parents.

Rogers Television, Cable 13 London who brought you the educational and heart-warming pregnancy series Nestlé Nine Months, has produced another real-life, educational series, Nestlé Baby & You premiering this April (see schedule below). The compelling 13-part series explores raising a baby during the extraordinary first year of life. Each episode follows five London newborns and their families, examining common parenting concerns while providing invaluable information from local health-care professionals. Viewers will fall in love with the babies as we track their growth and development!

Canadian personality and the series host Erica Ehm (see attached biography) was pregnant with her second child while taping the series in London. Daughter Jessie was born in December just two weeks after production for her wrapped!

Each episode introduces a new topic from the birth and recovery to feeding, coping strategies, the emotional adjustment to parenthood, common baby health issues and baby nutrition.Professionals in the field of infant health-care provide invaluable, current information on each topic: Dr. Jo-Anne Hammond, Professor of Family Medicine, University of Western Ontario, Pediatricians, Dr. Mary Mattar and Dr. Richard Lubell, Breast Feeding Educator Tess Hodgins, Julianne Weaver, The Public Fire and Life Safety Educator for the London Fire Department, and Dr. Carey Anne DeOlivera, a Child Psychologist with the Early Years Program with Madame Vanier Children’s Services.

The series was produced in London by Dorothy Downs, of Spellbound Productions and David Stevens of Eyepowered Productions, in co-operation with Rogers Television, Cable 13. Nestlé Baby & You is sponsored by Nestlé Baby, Shoppers Drug Mart, Kushies, Allianz, Varivax III, ONE, and Today’s Parent.

Watch the series, then visit the Nestlé Baby & You website, designed by London’s award-winning Cyberteks Design, at www.babyandyou.ca for chance to win a Sony Camcorder.

Meet Erica Ehm, the newborn babies, their parents and our health-care experts on Nestlé Baby & You, only on Rogers Television. Nestlé Baby & You airs Thursdays @ 4:30 PM across Ontario with additional local times, on Mondays @ 9:00 AM, Wednesdays @ 7:30 PM and Sundays @ 9:30 PM.

Rogers Television provides timely and relevant programs about local matters. Every year, our stations produce over 19,000 hours of informative local programming, reinforcing Rogers Cable's commitment to the communities we serve. Rogers Television is a service available exclusively to cable customers as part of the basic service of Rogers Cable Inc., Canada's largest cable company, delivering high quality entertainment, information and communication services to 2.3 million customers in Ontario, New Brunswick and Newfoundland. For more information, visit www.rogerstelevision. com

For more information contact:

Sandra Thom
Publicity and Promotions Officer
Rogers Television, London region
Phone: 660-7542
email: sandra.thom@rci.rogers.com